Dyson, a globally renowned brand best known for its innovative vacuum cleaners, embarked on a large-scale rebranding initiative to overhaul its website. The project spanned over 2,000 pages, requiring a cohesive approach to design and development to ensure consistency across its global presence.
Agency
Dyson in-house
My role
Web designer, UI design
Location & year
UK, 2018
Dyson, a globally renowned brand best known for its innovative vacuum cleaners, embarked on a large-scale rebranding initiative to overhaul its website. The project spanned over 2,000 pages, requiring a cohesive approach to design and development to ensure consistency across its global presence.
Agency
Dyson in-house
My role
Web designer, UI design
Location & year
UK, 2018
Dyson, a globally renowned brand best known for its innovative vacuum cleaners, embarked on a large-scale rebranding initiative to overhaul its website. The project spanned over 2,000 pages, requiring a cohesive approach to design and development to ensure consistency across its global presence.
Agency
Dyson in-house
My role
Web designer, UI design
Location & year
UK, 2018
As part of the digital team, my primary role was to lay the groundwork for key sections of the website, including product pages, booking flows, and business product pages. My contributions were instrumental in creating a scalable and user-centric foundation for Dyson’s digital transformation.
As part of the digital team, my primary role was to lay the groundwork for key sections of the website, including product pages, booking flows, and business product pages. My contributions were instrumental in creating a scalable and user-centric foundation for Dyson’s digital transformation.
As part of the digital team, my primary role was to lay the groundwork for key sections of the website, including product pages, booking flows, and business product pages. My contributions were instrumental in creating a scalable and user-centric foundation for Dyson’s digital transformation.
Key Design Skills
The sheer scale of the project presented several challenges, from maintaining consistency across 2,000+ pages to managing the complexity of global content requirements.
Responsive Web Design
I ensured that every page delivered a seamless experience across devices, optimizing layouts and interactions for desktops, tablets, and mobile screens.
Design System Creation
To maintain consistency across thousands of pages, I contributed to the creation of a robust design system, defining reusable components and guidelines that streamlined the design and development process.
CMS Build
I collaborated with developers to implement the designs within Dyson’s content management system, ensuring the final output matched the design vision while being easy for internal teams to manage.
Key Design Skills
The sheer scale of the project presented several challenges, from maintaining consistency across 2,000+ pages to managing the complexity of global content requirements.
Responsive Web Design
I ensured that every page delivered a seamless experience across devices, optimizing layouts and interactions for desktops, tablets, and mobile screens.
Design System Creation
To maintain consistency across thousands of pages, I contributed to the creation of a robust design system, defining reusable components and guidelines that streamlined the design and development process.
CMS Build
I collaborated with developers to implement the designs within Dyson’s content management system, ensuring the final output matched the design vision while being easy for internal teams to manage.
Key Design Skills
The sheer scale of the project presented several challenges, from maintaining consistency across 2,000+ pages to managing the complexity of global content requirements.
Responsive Web Design
I ensured that every page delivered a seamless experience across devices, optimizing layouts and interactions for desktops, tablets, and mobile screens.
Design System Creation
To maintain consistency across thousands of pages, I contributed to the creation of a robust design system, defining reusable components and guidelines that streamlined the design and development process.
CMS Build
I collaborated with developers to implement the designs within Dyson’s content management system, ensuring the final output matched the design vision while being easy for internal teams to manage.
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