Hastings Direct, a leading insurance provider, embarked on a comprehensive digital refresh to modernize their online presence. The goal was to replace their dated website with a sleek, contemporary platform that would enhance their digital customer experience.
Agency
Wunderman Thompson Commerce
My role
Web designer, UI design
Location & year
UK, 2023
Hastings Direct, a leading insurance provider, embarked on a comprehensive digital refresh to modernize their online presence. The goal was to replace their dated website with a sleek, contemporary platform that would enhance their digital customer experience.
Agency
Wunderman Thompson Commerce
My role
Web designer, UI design
Location & year
UK, 2023
Hastings Direct, a leading insurance provider, embarked on a comprehensive digital refresh to modernize their online presence. The goal was to replace their dated website with a sleek, contemporary platform that would enhance their digital customer experience.
Agency
Wunderman Thompson Commerce
My role
Web designer, UI design
Location & year
UK, 2023
I played a key role in designing the new web campaign, which featured a striking dark theme and a modern aesthetic. This refreshed platform set the stage for Hastings Direct to elevate their digital strategy and better serve their customers.
I played a key role in designing the new web campaign, which featured a striking dark theme and a modern aesthetic. This refreshed platform set the stage for Hastings Direct to elevate their digital strategy and better serve their customers.
I played a key role in designing the new web campaign, which featured a striking dark theme and a modern aesthetic. This refreshed platform set the stage for Hastings Direct to elevate their digital strategy and better serve their customers.
Key Design Features
The platform required the design of multiple information styles, including tables, questionnaires, and interactive forms. I ensured these elements were both functional and visually engaging.
Dark Theme Aesthetic
The new design introduced a bold dark theme, creating a stylish and energetic look that stood out in the insurance sector. This modern approach redefined Hastings Direct’s digital identity.
Extensive User Journeys
The redesign encompassed hundreds of screens, addressing various customer needs. From obtaining a new quote to managing existing policies, the user journey was mapped out in detail to ensure a seamless experience.
Dynamic Design Flows
Multiple entry points were designed to cater to different user scenarios, including new quotes, existing customer management, and quote customization. These flows were crafted to accommodate diverse user needs and preferences.
Key Design Features
The platform required the design of multiple information styles, including tables, questionnaires, and interactive forms. I ensured these elements were both functional and visually engaging.
Dark Theme Aesthetic
The new design introduced a bold dark theme, creating a stylish and energetic look that stood out in the insurance sector. This modern approach redefined Hastings Direct’s digital identity.
Extensive User Journeys
The redesign encompassed hundreds of screens, addressing various customer needs. From obtaining a new quote to managing existing policies, the user journey was mapped out in detail to ensure a seamless experience.
Dynamic Design Flows
Multiple entry points were designed to cater to different user scenarios, including new quotes, existing customer management, and quote customization. These flows were crafted to accommodate diverse user needs and preferences.
Key Design Features
The platform required the design of multiple information styles, including tables, questionnaires, and interactive forms. I ensured these elements were both functional and visually engaging.
Dark Theme Aesthetic
The new design introduced a bold dark theme, creating a stylish and energetic look that stood out in the insurance sector. This modern approach redefined Hastings Direct’s digital identity.
Extensive User Journeys
The redesign encompassed hundreds of screens, addressing various customer needs. From obtaining a new quote to managing existing policies, the user journey was mapped out in detail to ensure a seamless experience.
Dynamic Design Flows
Multiple entry points were designed to cater to different user scenarios, including new quotes, existing customer management, and quote customization. These flows were crafted to accommodate diverse user needs and preferences.
The scale and complexity of the project posed several challenges, particularly in designing for diverse user journeys and presenting complex data intuitively. Here’s how these challenges were addressed by developing a modular design system, I ensured consistency across hundreds of screens while allowing for flexibility in addressing specific user needs.
The scale and complexity of the project posed several challenges, particularly in designing for diverse user journeys and presenting complex data intuitively. Here’s how these challenges were addressed by developing a modular design system, I ensured consistency across hundreds of screens while allowing for flexibility in addressing specific user needs.
The scale and complexity of the project posed several challenges, particularly in designing for diverse user journeys and presenting complex data intuitively. Here’s how these challenges were addressed by developing a modular design system, I ensured consistency across hundreds of screens while allowing for flexibility in addressing specific user needs.
The digital refresh for Hastings Direct delivered a modern, user-friendly platform that transformed their online presence. The updated design improved navigation and usability, making it easier for customers to interact with Hastings Direct’s services and the bold dark theme and modern design positioned Hastings Direct as an innovative leader in the insurance sector.
The digital refresh for Hastings Direct delivered a modern, user-friendly platform that transformed their online presence. The updated design improved navigation and usability, making it easier for customers to interact with Hastings Direct’s services and the bold dark theme and modern design positioned Hastings Direct as an innovative leader in the insurance sector.
The digital refresh for Hastings Direct delivered a modern, user-friendly platform that transformed their online presence. The updated design improved navigation and usability, making it easier for customers to interact with Hastings Direct’s services and the bold dark theme and modern design positioned Hastings Direct as an innovative leader in the insurance sector.
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