Stannah, a trusted name in stairlifts and mobility solutions, underwent a major rebrand following an extensive phase of market and user research. As part of a collaborative team at Wunderman Commerce, I contributed to the relaunch of their ecommerce website, ensuring the new identity was seamlessly integrated across their digital platform.
Agency
Wunderman Thompson
My role
Web designer, UI design
Location & year
UK, 2023
Stannah, a trusted name in stairlifts and mobility solutions, underwent a major rebrand following an extensive phase of market and user research. As part of a collaborative team at Wunderman Commerce, I contributed to the relaunch of their ecommerce website, ensuring the new identity was seamlessly integrated across their digital platform.
Agency
Wunderman Thompson
My role
Web designer, UI design
Location & year
UK, 2023
Stannah, a trusted name in stairlifts and mobility solutions, underwent a major rebrand following an extensive phase of market and user research. As part of a collaborative team at Wunderman Commerce, I contributed to the relaunch of their ecommerce website, ensuring the new identity was seamlessly integrated across their digital platform.
Agency
Wunderman Thompson
My role
Web designer, UI design
Location & year
UK, 2023
With every large scale web project at Wunderman Commerce we always provide a full scale designs system to provide a well structured project for the client to take onwards with them post launch.
With every large scale web project at Wunderman Commerce we always provide a full scale designs system to provide a well structured project for the client to take onwards with them post launch.
With every large scale web project at Wunderman Commerce we always provide a full scale designs system to provide a well structured project for the client to take onwards with them post launch.
Key Design Skills
My role focused on creating elegant, user-friendly designs while establishing a tokenized design system in Figma to support the project’s scalability and future growth.
Responsive Web Design
I crafted designs that delivered a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s diverse audience.
Tokenized Design System
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
Ecommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Key Design Skills
My role focused on creating elegant, user-friendly designs while establishing a tokenized design system in Figma to support the project’s scalability and future growth.
Responsive Web Design
I crafted designs that delivered a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s diverse audience.
Tokenized Design System
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
Ecommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Key Design Skills
My role focused on creating elegant, user-friendly designs while establishing a tokenized design system in Figma to support the project’s scalability and future growth.
Responsive Web Design
I crafted designs that delivered a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s diverse audience.
Tokenized Design System
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
Ecommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Challenges & Solutions
The project’s scale and complexity presented several challenges, particularly in aligning the rebrand with user expectations and ensuring the designs were future-proof. Here’s how I addressed these challenges:
Balancing Innovation with Usability
While embracing the bold new brand identity, I ensured that the designs met the functional needs of Stannah’s core audience, many of whom required clear and accessible interfaces.
Collaboration Across Teams
Working closely with developers and stakeholders, I ensured the design system was practical for implementation and easy for Stannah’s internal teams to manage post-launch.
Future-Proofing
The tokenized design system provided a scalable foundation, allowing Stannah to adapt and grow their digital platform with minimal friction.
Challenges & Solutions
The project’s scale and complexity presented several challenges, particularly in aligning the rebrand with user expectations and ensuring the designs were future-proof. Here’s how I addressed these challenges:
Balancing Innovation with Usability
While embracing the bold new brand identity, I ensured that the designs met the functional needs of Stannah’s core audience, many of whom required clear and accessible interfaces.
Collaboration Across Teams
Working closely with developers and stakeholders, I ensured the design system was practical for implementation and easy for Stannah’s internal teams to manage post-launch.
Future-Proofing
The tokenized design system provided a scalable foundation, allowing Stannah to adapt and grow their digital platform with minimal friction.
Key Design Skills
My role focused on creating elegant, user-friendly designs while establishing a tokenized design system in Figma to support the project’s scalability and future growth.
Responsive Web Design
I crafted designs that delivered a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s diverse audience.
Tokenized Design System
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
Ecommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Key Design Skills
My role focused on creating elegant, user-friendly designs while establishing a tokenized design system in Figma to support the project’s scalability and future growth.
Responsive Web Design
I crafted designs that delivered a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s diverse audience.
Tokenized Design System
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
Ecommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Challenges & Solutions
The project’s scale and complexity presented several challenges, particularly in aligning the rebrand with user expectations and ensuring the designs were future-proof. Here’s how I addressed these challenges:
Balancing Innovation with Usability
While embracing the bold new brand identity, I ensured that the designs met the functional needs of Stannah’s core audience, many of whom required clear and accessible interfaces.
Collaboration Across Teams
Working closely with developers and stakeholders, I ensured the design system was practical for implementation and easy for Stannah’s internal teams to manage post-launch.
Future-Proofing
The tokenized design system provided a scalable foundation, allowing Stannah to adapt and grow their digital platform with minimal friction.
Challenges & Solutions
The project’s scale and complexity presented several challenges, particularly in aligning the rebrand with user expectations and ensuring the designs were future-proof. Here’s how I addressed these challenges:
Balancing Innovation with Usability
While embracing the bold new brand identity, I ensured that the designs met the functional needs of Stannah’s core audience, many of whom required clear and accessible interfaces.
Collaboration Across Teams
Working closely with developers and stakeholders, I ensured the design system was practical for implementation and easy for Stannah’s internal teams to manage post-launch.
Future-Proofing
The tokenized design system provided a scalable foundation, allowing Stannah to adapt and grow their digital platform with minimal friction.
More projects
More projects
More projects
Let’s work
together
Email me
Let’s work
together
Email me
Let’s work
together
Email me